Street Team Kit

Simple tools for sharing Birch with someone you care about

WELCOME!

This page is here to help you share Birch in everyday conversations. Whether you’ve grabbed a few Street Team touch cards or just aren’t sure how to talk about Birch yet, you’re in the right place.

Not sure what being part of the Street Team is all about? This quick overview can help.

    • People sharing Birch in everyday, real-life ways

    • Passing along accurate info and pointing folks to the right place

    • Built on trust, timing, and normal conversations

    • An expectation for being in the program

    • Pressuring someone to sign up

    • Sharing personal details or promising specific outcomes

WHEN IT MAKES SENSE TO SHARE BIRCH

Birch might come up when someone:

  • Is talking about grocery costs or financial stress

  • Asks how you’re making things work

  • Is already looking for longer-term support, not just a quick fix

If the timing feels off, trust that.
This isn’t about forcing the moment.

REMEMBER:

All referrals should go to: bcsi.org/start

This page explains the program clearly and helps people take the next step on their own terms. You don’t need to explain eligibility, details, or outcomes. The goal is simply to point them in that direction.

THE TOOLS

You don’t need to have the perfect words to share Birch. This section is simply here to offer a few everyday examples and reminders if that feels helpful. Use what sounds natural to you, skip anything that doesn’t, and trust that pointing someone in the right direction is enough.

  • Here’s an easy, everyday way to explain Birch:

    “Birch helped us get more stable financially. Food support is part of it, but the bigger focus is learning how to budget and plan so things feel less tight.”

    Or even shorter:

    “It’s food support plus learning how to make your money stretch.”

    Use your own words. This is just a starting point.

  • Helpful to say:

    • “This helped us more than we expected.”

    • “It’s worth checking out if things feel tight.”

    • “They explain everything on the start page.”

    Better to avoid:

    • Guaranteeing acceptance or outcomes

    • Sharing someone else’s story without permission

    • Over-explaining details you’re unsure about

    If you’re not sure how to answer a question, it’s okay to say:

    “I’m not totally sure, but the start page explains it really clearly.”

  • You can copy any of these as-is, or tweak them to sound like you.

    Option 1: Casual

    Hey! I wanted to share a resource that helped our family a lot. It’s called Birch. It’s about food support plus learning how to budget and plan. If you’re curious, here’s the link: www.bcsi.org/start

    Option 2: Short and Direct

    If things feel tight right now, Birch might be worth checking out. It’s more than food help. Info here: www.bcsi.org/start

    Option 3: Relational

    I don’t know if this is helpful for you, but Birch made a big difference for us. Sharing just in case. www.bcsi.org/start

  • Touch cards are meant to make sharing easy and low-pressure.

    • Hand them out when it feels natural

    • You don’t need to explain everything

    • The QR code takes people exactly where they need to go

    A simple handoff can sound like:

    “If this is ever helpful, this explains it better than I can.”